Ep. 53 | An interview with Craig Strent – Scripting, Leadership, and Alternative Referral Sources
Tim Braheem Interviews Craig Strent
Craig Strent is the head of faculty for The Loan Atlas. He is an extremely gifted teacher and leader in the mortgage space. Craig is the former CEO & Co-founder of Apex Home Loans, a former Inc 5000 company one of Washingtonian’s 50 Great Places to Work in Greater Washington.
You Will Learn About:
- Alternative referral sources: How to build relationships with CPAs, financial advisors, and divorce attorneys.
- Mastering scripting: Strategies to effectively overcome objections and communicate value.
- Mining your past client database: Leveraging existing relationships for future business.
- Leadership insights: Building a strong team and fostering a supportive culture.
- Achieving life balance: Tips for managing your time and priorities in a demanding industry.
Who is Craig Strent?
Craig speaks nationally on mortgage origination strategies and industry trends. He was consistently ranked among the Top 200 Loan Officers in the country throughout his origination career. He was voted Best of Bethesda numerous times, was named among the 100 Most Influential Mortgage Executives in America, and received life time achievement recognition by Washingtonian Magazine. Craig’s current passion is teaching inside the mortgage industry and helping other originators through his involvement in the Loan Atlas. Craig enjoys spending time with his family, playing roller hockey, golfing, hiking with his dogs, visiting all DC has to offer, and traveling the world.
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