February 21, 2025
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ATLAS INSIGHTS
Business & Life Boosters
Realtors are feeling the heat right now, and make no mistake—they haven’t even scratched the surface of what’s coming. The NAR lawsuit is shaking up the industry, and agents are already struggling to adjust. Many of them are trying to …
The Post-NAR Lawsuit Playbook: How to Help Your Realtor Partners Adapt and Succeed Read More »
Most loan officers struggle to break into builder business because they go about it all wrong. They think if they just ask nicely, a builder will add them to their preferred lender list.
Are you stuck on the hamster wheel of success in this industry? Most mortgage loan officers work harder than ever these days, yet they feel like they’re running in place. More deals. More emails. More fires to put out. The …
Work ON It, Not IN It: How to Escape the Grind and Scale Your Mortgage Business Read More »
Are you “too busy”, or just not prioritizing the right things? It’s a trap that’s easy to fall into. We can grind all day long, answer every email, take every call, and STILL be stuck in the same place a …
February Live Events: Stop Wasting Time On the Wrong Things! Read More »
In life and business, one truth is universal: change is inevitable. Yet, for many in the mortgage industry, change feels more like a disruption than an opportunity. After an 11-year stretch of booming business, the last two years have been …
Embracing the Pivot: How Loan Officers Can Thrive in the 2025 Market Read More »
Everything starts with a “why.” Why do we build relationships in the first place? In the mortgage industry, relationships aren’t just about increasing revenue or hitting quotas. They’re about trust, value, and the shared goal of creating success for everyone …
The Art of Relationships: How to Win Loyal Referral Partners Read More »
It’s time to set the tone for 2025! Most originators are hitting the ground running this month with big resolutions but no real plan. By February? They’ll be back to the same-old grind. That’s not you. You’re here because you …
January Live Events: Start 2025 With Purpose and Momentum Read More »
In the mortgage industry, time is money. You’ve heard it before: time is your most valuable asset, and most mortgage professionals are squandering it. The modern world is full of distractions—emails, texts, social media, constant pings and notifications—and they’re robbing …
How to Manage Your Time Effectively and Avoid Chasing the Shiny Objects Read More »
As mortgage professionals, we are no strangers to fear. Fear of rejection, fear of failure, fear of market uncertainty, fear of being left behind in the ever-changing landscape of our industry. Most of us would rather avoid it altogether…but what …
The Fear Factor: How to Overcome Doubt and Become a More Confident Mortgage Advisor Read More »
2025 is fast approaching, and the key to success in the coming year is not getting lucky with rates—it’s planning. If you want to thrive, you need a strategy that’s clear, intentional, and action-oriented. Inside The Loan Atlas, we’re helping …
December Live Events: How Could 2025 Be Your Best Year in Mortgage? Read More »
The holidays are here and, unfortunately, most originators are about to waste money on client gifts no one will remember. We’ve all seen them pop up in our offices: oversized baskets, branded junk, or worse, something generic that screams, “I …
Holiday Gifting for Loan Officers: How to Stand Out and Stay Top of Mind with Clients Read More »
Running a mortgage business isn’t easy. Between bringing in new business, keeping up with loan products, and getting your clients to the closing table, it can feel like you’re always playing catch-up. The secret to scaling and giving yourself time …
How to Hire Right for the First Time: A Guide for Mortgage Managers and Team Leaders Read More »
As a mortgage originator, your day is often a whirlwind of client requests, lender meetings, and administrative work, leaving you overwhelmed and stretched thin. It’s common to feel like you must be everything to everyone—saying “yes” to every new opportunity, …
Got a social media following that’s not turning into business? Or a pipeline that’s stuck? This month’s live events inside The Loan Atlas are here to change that! Every month, The Loan Atlas hosts live events that help you tackle …
November Live Events: Learn How to Turn Social Followers Into Loyal Clients Read More »
In any business, the difference between winning and losing is often found in your systems. Without a reliable, repeatable system, you’re constantly reacting, putting out fires, and scrambling to fix problems that could have been avoided in the first place. …
All originators are facing some insurmountable challenges today: stubborn rates, competition from all sides, and a shifting market that’s keeping our pipelines leaner than ever. Building a sustainable referral network, managing your time effectively, and staying ahead of market trends …
When was the last time you bought something without checking the reviews first? It doesn’t matter if it’s a new restaurant, an online course, or a home loan. Online reviews have become one of the most powerful forms of social …
How to Turn Online Reviews Into a Never-Ending Stream of Leads Read More »
After nearly two years of elevated mortgage rates, the market is finally shifting in a direction that benefits homeowners and mortgage originators alike. Rates are dropping, and it’s estimated as many as five million refinance opportunities will be uncovered. Many …
Refi Gold Rush: How Top-Producing Loan Officers Prioritize Their Clients When Rates Drop Read More »
Change is constant in our mortgage businesses. Those of us who have been in the industry for a while have seen some significant changes: HOEPA and Section 32 loans, TRID, Dodd-Frank, etc. Change is a regular dynamic in our industry. …
Top Strategies for Mortgage Originators to Navigate the NAR Settlement Challenges Read More »
The career of a mortgage originator is a daunting journey, and the list of knowledge and skills a loan officer has to master just to be competitive in the mortgage business is long and grueling. You have to understand the …
8 Disciplines of Origination Mastery: The Ultimate Guide to Loan Officer Success Read More »
Recent Post
Breaking Into Builder Relationships: How to Get on Their Lender List (Even If They Already Have One)
February 18, 2025
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February 18, 2025
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