October 10, 2024
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ATLAS INSIGHTS
Business & Life Boosters
All originators are facing some insurmountable challenges today: stubborn rates, competition from all sides, and a shifting market that’s keeping our pipelines leaner than ever. Building a sustainable referral network, managing your time effectively, and staying ahead of market trends …
When was the last time you bought something without checking the reviews first? It doesn’t matter if it’s a new restaurant, an online course, or a home loan. Online reviews have become one of the most powerful forms of social …
How to Turn Online Reviews Into a Never-Ending Stream of Leads Read More »
After nearly two years of elevated mortgage rates, the market is finally shifting in a direction that benefits homeowners and mortgage originators alike. Rates are dropping, and it’s estimated as many as five million refinance opportunities will be uncovered. Many …
Refi Gold Rush: How Top-Producing Loan Officers Prioritize Their Clients When Rates Drop Read More »
Change is constant in our mortgage businesses. Those of us who have been in the industry for a while have seen some significant changes: HOEPA and Section 32 loans, TRID, Dodd-Frank, etc. Change is a regular dynamic in our industry. …
Top Strategies for Mortgage Originators to Navigate the NAR Settlement Challenges Read More »
The career of a mortgage originator is a daunting journey, and the list of knowledge and skills a loan officer has to master just to be competitive in the mortgage business is long and grueling. You have to understand the …
8 Disciplines of Origination Mastery: The Ultimate Guide to Loan Officer Success Read More »
Connect and Cultivate Trust Successfully selling a product over a prolonged amount of time is no accident. It requires thoughtfulness, creativity, and an execution plan. Applying these principles not only brought me sustained success as a loan originator, but they …
Building Trust in Sales: A Systematic Approach for Lasting Connections Read More »
So, what is the perfect loan process? Simply put, it is the combination of core principles, proven strategies, and well-crafted scripts that translates into more clients, more referrals, and the creation of a pipeline that will continually generate business for …
Transforming Client Experiences: Mastering the Art of the Perfect Loan Process Read More »
The Change Starts with You Stress is an understandable reaction for a loan originator during a down market. I challenge you, however, to change the way you look at these tough times. Move past the obvious negatives for a minute …
Mastering the Mindset for Success in a Down Market Read More »
There’s No Better Time than Now When business is slow, the last thing you should do is remain stagnant. Times like these are the perfect opportunity to actively nurture relationships within your existing network, which will generate referrals and create …
Unlocking Opportunities: Marketing to Referrals in Times of Slow Business Read More »
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