In this episode Tim sits down with Carl White. Carl is a mortgage marketing expert and the CEO of Mortgage Marketing Animals. He is also a branch manager of a successful mortgage branch and the host of The Loan Officer Freedom podcast. He has been teaching marketing to Loan Originators for well over a decade and has helped many originators gain a competitive edge in the market place. In this conversation, he and Tim break down Carl’s formula for database marketing and marketing to Realtors. 

YOU WILL LEARN ABOUT:

1. Carl’s four step formula for calling your database.
2. The great misunderstanding about social media marketing and why we are spending too much time in this area.
3. The frequency by which you should be connecting with your database annually.
4. Why the key to marketing is knowing your numbers.
5. The importance of your message being authentic.

WHO IS CARL WHITE

Carl has won multiple National Production and Marketing awards as a Branch Manager, and his branch’s team of over 60 LOs closes more than 700 loans a month. He’s also the host of Loan Officer Freedom and the owner of Mortgage Marketing Animals. 

BOOKS MENTIONED

How to Sell Anything to Anybody 

https://a.co/d/aqfEpJO